In December 2009 our Business Intelligence team undertook a comprehensive review of what was a roller coaster year and, more importantly, took some time to look forward to the year ahead.

The result of this was our 'Ten Trends for 2010 ' – a summary of 10 main consumer trends that we felt would shape the coming year.

With Christmas fast approaching, it's time to revisit these ten trends and see what has materialised, and what hasn’t.

From consumer saving to celebs in the headlines, a CCTV backlash to green values, the ten trends we forecast have definitely been apparent as consumers adjust to a very different media landscape and economic back drop in the second decade of the 21st Century.

How close, or far off the mark were we? Download our update (PDF, 1.78MB).