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14 Jan - 'This Week's Five' - need-to-know insights

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'This Week's Five' from NI Commercial gives you a quick summary of the week's need-to-know direct from our Insight team.

100 Fabulous editions

11th January
100 Fabulous editions

News of the World's glossy magazine Fabulous celebrated its 100th edition this Sunday (January 10), and to mark the anniversary has created its first ever behind-the-scenes 'webisode' showing the making of the magazine.

 

The video, available from Sunday at Fabulousmag.co.uk, gives readers a unique behind-the-scenes look at the making of Britain's biggest weekly glossy and it is the first time Fabulous has allowed cameras access to every aspect of the magazine-making process.

 

Staff reveal secrets from the cover shoot with Fabulous columnist Amanda Holden and Simon Cowell, as well as footage from fashion shoots and editorial meetings.

 

 

Fabulous Editor Sally Eyden said: "In less than two years Fabulous has established itself as the biggest weekly glossy in the country, with more than 5.3 million readers. Every issue is packed with exclusive celebrity interviews, talked-about photo shoots and unmissable real life, as well as fantastic high street fashion and beauty content. Readers love the magazine and we wanted to show them how we put together their favourite Sunday read."

 

21 per cent of Fabulous readers are women under 35, (1.1 million), which is three times that of the Mail on Sunday's You Magazine (378,000).  

 

Alongside celebrity interviews, the magazine features the latest trends in fashion, beauty, health and travel as well as compelling real life stories. It carries contributions from popular writers such as Jamie Oliver, Amanda Holden and Dr Hilary Jones and is included every Sunday with the News of the World.  

 

The video can also be viewed at: http://www.youtube.com/watch?v=f3bRQPU8dEQ

 

Top Fabulous Facts:

 

  • Fabulous reaches more ABC1 women every Sunday than Grazia, Closer and Reveal put together
  • 5,303,000 people read Fabulous on an average Sunday - 3,093,000 of whom are women
  • Over the last 100 editions, cover stars and exclusive interviewees have included Peter Andre, Alexandra Burke, Ant and Dec and Kelly Osborne
  • Prime Minister's wife Sarah Brown guest edited a special women's health edition of the magazine as part of its partnership with charity 'Wellbeing of Women'
  • A-list celebs including Kylie Minogue and Cheryl Cole donated their high-heeled shoes for the magazine's charity auction in September, which raised £25,000 for Wellbeing of Women and netted over one million web hits for the campaign.
  • www.fabulousmag.co.uk has consistently grown month on month since its re-launch in February 2009 with 500,000 monthly visitors.
  • The most successful article on Fabulousmag.co.uk was the exclusive interview with Peter Andre in August, netting 250,000 page impressions.
  • Despite the downturn, the recent November 29 issue was the best week ever for the magazine in terms of advertising sales since it's launch.