1. Reports from the Guardian Mobile Business Summit #GdnMbs, which is happening today, state that over a one week period 1,857 different mobile handset models accessed the Guardian website. The solution to this fragmented mobile market is responsive design, which is one of the key attributes that ‘Mario’ will help us deliver.
To put things in perspective, from Monday 5th November to Sunday 11th November, The Sun website was accessed by 1662 mobile devices, The Times by 766 and The Sunday Times by 518.
2. UK Android smartphone owners transfer more than three-quarters (78%) of their internet content using Wi-Fi rather than 3G, according to data from Nielsen. Wi-Fi usage increases each hour after 5pm, building to a peak between 11pm and midnight, when 90% of data transferred is via Wi-Fi. Conversely, 3G data transfer tends to peak just before the working day starts, again at lunchtime, and finally during the early evening commute when users cannot rely so much on a Wi-Fi connection.
If we look at the same 7 day period as above, from the 5th November to the 11th, 91% of visits to The Times website came from LAN/Wi-Fi although looking at The Times/Sunday Times and The Sun iPhone App this figure drops to 78% across both titles.
3. Sainsbury’s has begun testing a new ‘Scan & Go’ smartphone app that allows customers to scan items as they shop rather than at the till. The app syncs with your Nectar card so at the checkout you simply swipe your card and it registers all the items you have scanned. Payment is then made in the normal way. Scan & Go is currently being trialled with a limited number of Nectar cardholders at two Local stores in London and a supermarket in Hampshire.
We know from our latest ‘tech tracker’ research, NI consumers are more likely to own a smartphone that the national average. Among those who buy The Sun, 70% now own a smartphone increasing to 72% among Times subscribers compared to 61% of the online UK population.
4. Christmas shoppers are expected to spend a total of £86bn this year, according to a report* ‘UK Retail 2012 and Beyond’, just published by Verdict Research in association with SAS UK. In fact, Verdict and SAS UK’s research shows that more than 7% of UK consumers that shopped online last year did so using a tablet, with the figure expected to rise.
Using the latest figures from our ‘tech tracker’, among Times subscribers that own a tablet, 42% purchase items on a weekly basis, this compares to 20% of those that buy The Sun and own a tablet.
5. New research from Gartner clarified Samsung as #1 in the smartphone market, extending its lead over Apple’s iPhone, while Android now accounts for a massive 72% chunk of the smartphone OS market, increasing its market share, up 19.9 percentage points in the third quarter of 2012. Although RIM lost market share, it climbed to the No. 3 position as Symbian is nearing the end of its lifecycle.
Again, our 'tech tracker' research shows that among Sun buyers, Samsung just nudges ahead of Apple with 27% share compared to 25%. Our more affluent Times subscribers however still prefer Apple with 38% now owning an Apple smartphone compared to 27% for Samsung.