Throughout 2010, NI Commercial has been focussed on inspiring clients and agencies supported by an innovative Visions & Values programme.

Our vision and values are designed to promote fresh-thinking sales initiatives and foster a bolder, and more ambitious approach to working with clients.

We believe we are constantly improving the way we work and the value of the campaigns we deliver, and feel that some of our successes in 2010 have been a reflection of our sales team working more closely and more effectively with you.

A reminder of some of our successes in 2010:

Print sales team of the year at Campaign Media Awards

The team blew the judges away with the summary it presented of its performance during 2010.

From ad revenue increases in Fabulous, creative formats delivering incremental revenue in The Times and Sunday Times to innovative solutions through the Morrison's 'Lets grow' campaign and The Times spelling BEE campaign, sponsored by Microsoft involving more than 1000 schools.

Delivering key events such as the CEO Summit attended by David Cameron and innovative insight projects including Consumer Eye, Word of Mouth influence and Brand Eye.

Other innovations included:

- Partnerships with Lloyds, Chanel and IBM for the launch of The Times iPad app

- 3D issue of The Sun, published during the World Cup sponsored by B&Q

- Remuneration model based on campaign results attracted new advertisers to the print medium

Gold Award for best direct response print advertising – working with Unilever

Judge's comment: “The success of the PG Tips insert was based around it being more than an opportunity to sample a new tea. The idea made it far smarter than the average insert that normally falls out of your newspapers.” Cordell Burke, Balloon Dog

To see a case study of the solution click here

We look forward to an even more successful 2011.

Dominic Carter 

Trading Director