Britain’s biggest-selling newspaper has launched an Olympic-size campaign as of 12am January 1st 2012. The action started with an epic new TV ad launched as the first ad of the year across various channels, plus an appearance during the UK terrestrial premiere of Harry Potter and the Half Blood Prince.

As the year of the Games kicks off, The Sun will be throwing its weight behind London 2012, calling on the public to get involved and celebrating what makes Britain great. That’s why we think The Sun is the best place for brands to enjoy this fantastic occasion and share in the anticipated success.

We’ll be bringing the Olympics closer to our 8 million readers every day and providing a platform for them to get more involved and engaged - helping them to play their part in doing their country proud and cheerleading Team GB.

8 million people a day will be following Britain’s best-selling newspaper in the run-up to and during London 2012

Watch the new ad from The Sun now

Who’s the British film icon sitting on the deck chair? E-mail marketing@nicommercial.co.uk with the correct answer and enter into a draw to win a pair of tickets to the Opening Ceremony.