NewsCorp’s three leading UK media operations are pulling together their online properties in a collaborative first to create an integrated media solution for Investec. 

Breaking on the 27th October, the leading international specialist banking group is launching a campaign across News International’s Times Online, Sky’s online portfolio and Wall Street Journal online to promote their sponsorship of the Investec Rugby Challenge series. 

The campaign will leverage behavioral targeting, identifying and targeting corporate Level A high net worth individuals, who also have a keen interest in rugby.  The campaign will offer Investec niche outreach and substantial numbers, delivered through rugby content on the sites appealing directly to their target audiences interests.

The deal, brokered by Agenda 21, will consist of branded leaderboards, skyscrapers and MPU’s and will run for a month.

Alex Hole, Digital Trading Director of NewsCorp’s News International said: "This is a great collaboration delivering significant reach of a hard to reach audience of corporate-level sports fans. Using behavioral targeting we are able to deliver advertiser content that really appeals to an information hungry online audience.”