From now until the end of the five weeks of magic in South Africa, the world will be following the fortunes of the greatest footballers and their teams.

Our four market-leading titles will be living and breathing the World Cup 2010. We’ll be leading the national debate, capturing the public mood, getting behind the scenes and breaking the stories.
 
World class marketing

To make this the best World Cup ever for both the nation and our advertising partners we're investing over £3m in marketing.

This means that more people will read our titles more often and in more ways - in paper, online and on their mobiles. The Sun leads the charge with a dramatic new campaign that launched on Saturday.

If you missed it here's your chance to see Terry Venables sing Elvis Presley's 1968 classic 'If I can Dream'.
 
World class websites

We'll be delivering exceptional online presence with thesun.co.uk and notw.co.uk and of course across the new thesundaytimes.co.uk and thetimes.co.uk.

It will be the best we've ever created with tactical graphics, reviews, images and superb interaction. Our readers have an appetite for sophisticated analysis and for of course, sharing their opinions. That's exactly what we'll give them.
 
World class coverage

We'll be guided through the World Cup by the best sports journalists and commentators the UK has to offer.

Find out more from our journalists.

The Sun's Mike Dunn with Terry Venables, Ian Wright and Harry Redknapp; The Times' Patrick Barclay and team along with The Sunday Times Hugh McIlvanney and Jonathan Northcroft; and of course Andy Dunn for News of the World’s dedicated football magazine Score.  
  
The best titles for World Cup coverage from the best journalists.

The World Cup starts here with News International.

Paul Hayes
Managing Director - NI Commercial