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LEGO MANIA is here

13th May
LEGO MANIA is here

LEGO MANIA is set to hit the UK this weekend with the kick-off of a giant giveaway in The Sun and the News of the World.

 

Readers will be able to collect seven completely free LEGO toys with their paper from Saturday May 14 until Friday May 20, including the News of the World on Sunday May 15. 

 

To collect their free toy, readers simply need to cut out the voucher from the paper every day and take it to their nearest WHSmiths or Toys R Us store. 

 

The seven amazing free toys are:

 

Saturday May 14: Star Wars X Wing (The Sun)

Sunday May 15: Pirates of the Caribbean: Jack’s Boat (News of the World)

Monday May 16: Pirates of the Caribbean: Black Pearl (The Sun)

Tuesday May 17: Ninjago Ninja Glider (The Sun)

Wednesday May 18: Ninjago Skeleton Chopper (The Sun)

Thursday May 19: Ninjago Dragon Fight (The Sun)

Friday May 20: Pharaoh’s Quest Desert Rover (The Sun)

 

The offer will be promoted with a fantastic new TV, radio and digital marketing campaign which features LEGO mini-figures cheering at a rally as their King tells them about the offer.

 

The King, voiced by Ben Miller of Armstrong and Miller fame, tells the assembled crowd: 

 

“LEGO men, women, robots…the day we were built for has finally come.

 

“Every day next week, The Sun and News of the World readers get free LEGO toys. 

 

“Our hearts may be plastic but they are big.  We will be built and rebuilt to kingdom come.  And we’ll do so with a smile upon our shiny faces!”

 
LEGO ran a similar promotion with Mirror newspapers until last year, when the News International titles won a competitive pitch to take on the promotion.