NI Commercial has completed its senior line-up with the star hiring of Carat UK’s managing director Neil Jones to the new role of Director of Commercial Strategy across all News International’s key brands.

Neil will join in April with a brief to evaluate NI’s deep strategic relations with all its commercial customers in the UK, including advertisers, agencies and potential partners. 

He is also charged with examining the market to identify new and alternative streams of revenue and better working methods in a period of rapid change in media, marketing and the economy.