News International has completed the first phase of its mobile investment programme by re-launching The Sun’s award wining mobile site - thesun.mobi. 

The new look site focuses on the key editorial sections of news, sports and showbiz, and allows users to easily access, rate and send stories. 

James Davis, News International’s Commercial Business Partner, responsible for mobile across The Sun, The Times and News of the World said:
 “We’ve seen massive growth in traffic across all our mobile sites in the final part of 2008 and although we’re proud of the work to date, we had the opportunity to take The Sun’s mobile experience to the next level.

“The enhanced site focuses on The Sun’s core strength – its editorial, by providing users with intuitive access to the latest breaking stories.  We’ve retained key sections of the site, added interactive elements and enhanced the browsing experience.”

“We’ll continue to invest to drive our brands forward in this space.”

Pete Picton, The Sun Online Editor said: 
"This year we won Mobile Site of the year at the Association of Online Publishers' awards. Now we're moving forward again and building on our current success."

Thesun.mobi is the first site from the News International stable to benefit from mobile and interactive enhancements.  Investment will continue across other News International titles in the coming months.