Campaign Media Awards 2010
News International WIN Print sales team of the year
 
The NI sales team blew the judges away with the summary it presented of its performance during 2010.
 
From ad revenue increases in Fabulous, creative formats delivering incremental revenue in The Times and Sunday Times to innovative solutions through the Morrison's 'Lets grow' campaign and The Times spelling BEE campaign, sponsored by Microsoft involving more than 1000 schools.
 
Delivering key events such as the CEO Summit attended by David Cameron and innovative insight projects including Consumer Eye, Word of Mouth influence and Brand Eye..

Other innovations included:

• Partnerships with Lloyds, Chanel and IBM for the launch of The Times iPad app
• 3D issue of The Sun, published during the World Cup sponsored by B&Q
• Remuneration model based on campaign results attracted new advertisers to the print medium

The NI sales team were also focused to inspire through it's Visions and Values programme, to promote fresh- thinking sales initiatives and foster a bold, ambitious approach to sales.
 
An impressive performance in anyone's book.