Working with Unilever, News International's highly effective solution for PG Tips has won a Gold Award for best direct response print advertising including inserts.
Judge's comment: “The success of the PG Tips insert was based around it being more than an opportunity to sample a new tea. The idea made it far smarter than the average insert that normally falls out of your newspapers.” Cordell Burke, Balloon Dog
To see a case study of the solution click here
