An eight-page supplement aimed at helping the public save money every week on their household shopping has launched in The Sun. 

The new partnership, brokered by media agency Initiative and the News International commercial and editorial teams, includes a coupon marketing offer which gives readers the opportunity to get up to £5 off their weekly shopping in Tesco.

The Captain Crunch supplement will provide tips for readers on how they can save money and get the best deals in the current economic climate.  The first issue includes editorial about the increased quality of own brand products and the outdoor cooking options available to consumers.  The launch will also be accompanied by a homepage takeover on the Sun’s website. 

Dominic Carter, Trading Director, News International said: “We look forward to working with Tesco on this groundbreaking partnership.”

Angela Porter, Head of Advertising at Tesco said: “We are excited to team up with Captain Crunch’s mix of useful money saving tips and advice - giving us a unique platform to deliver real value in the shopping basket from Tesco to Sun readers each week.”

Jane Wolfson, Head of Non Broadcast at Initiative said: “This is an example of true integration between Agency, Media Owner and Client and delivers something unique to our client.”