Rupert Everett kicked off a new multimedia campaign for The Times website with TV activity - followed by the Gorillaz who feature in the Sunday Times website multimedia campaign.

This is the first fully integrated marketing campaign from both The Times and Sunday Times to raise awareness of our new websites and to drive subscription.

The campaign will also feature Justin Rose and Laura Bailey plus DRTV ads featuring our own customers talking about the core benefits of our new websites.

The TV activity will be followed quickly by press, posters and direct response TV, as well as direct marketing.