Nothing concentrates a journalist's mind more than a deadline. So while everyone else in the country was preparing for the Christmas break, we were thrashing out ideas for what a new look InGear would look like when it launched in the second week of January. 
 
InGear has always been for people who are interested in cars and gadgets. The key to the new design was how to separate these two elements without compromising the feel of the section. After all, the whole appeal of InGear is that it covers a broad range of topics - a land speed record attempt, followed by a review of a new super-saloon, followed by a test of the latest smartphone. 
 
The solution, in the end was simple: the first half of InGear would be exclusively about cars - buying them, running them and living with them. The second half would concentrate on technology. And in the middle - keeping the two separate - would be Jeremy Clarkson. We think it is easier to navigate and more natural to work through without losing the focus and range that our readers expect from us.

Nick Rufford
InGear Editor

What does this mean to the advertiser?
The new look InGear has given advertisers the opportunity to appear exactly where the reader would expect and, more importantly, where the advert will work hardest in terms of brand and response. We listened to our readers when we conducted the InGear Insight Research in November last year and from this found many interesting points.

Our readers love reading about cars and gadgets almost as much as they love buying them. Plus they’re among the wealthiest people around. Which means that when someone is in the market for a quality car or car-related product, it’s likely that they will be looking in InGear. InGear advertisers receive more quality enquiries more often. 
 
For more information please call Tom Parker - 0207 7680 6180 – email ingear@newsint.co.uk