A nationwide campaign is now running introducing a season of exclusive memoirs, interviews and profiles. The creative execution showcases the depth and breadth of great content in the paper and establishes an iconic, black and white photographic campaign look.

The ‘Many Faces of The Sunday Times’ poster is appearing on underground, rail, digital and large format posters across the UK as well as being promoted in paper.

In addition, the first of four TV commercials promotes a series of exclusive and in-depth ‘for all they are’ articles starting with an ad celebrating the many sides of the - convicted young offender, Cambridge graduate, manic depressive, and nation’s favourite comedian - Stephen Fry to promote exclusive extracts from his new memoirs, ‘The Fry Chronicles’. This is followed by Simon Cowell. 

Perfect Sundays

In tandem with the ‘Many Faces’ editorial campaign, we have launched ‘Perfect Sundays’ – a partnership with brands that are synonymous with Sundays - such as Pizza Express and other family eateries, leading cinema chains and selected spa providers.  To redeem, the customer needs to tear off the masthead, which carries a voucher on the back, and hand to the retailer.  All Times+ members will automatically be eligible for Perfect Sunday offers on production of their membership cards.

For the launch offers we have ‘up to £20 off dinner for two’ at Pizza Express, £3 Sunday cinema tickets (a £6 saving on London prices) and a Sunday lunch offer of ‘2 courses for £10’ at over 300 participating restaurants. In-paper the promotion launched with a full page advertorial in main book.

The ‘Perfect Sundays’ microsite contains further details. A supporting nationwide radio campaign commenced on Sunday 5th launching with the cinema offer.

www.thesundaytimes.co.uk/perfectsundays