On the back of NI’s great work for the Olympics, and as a legacy of our collaborative and integrated approach, the London marketing team fed into The Scottish Sun's proposal to become national media partner for the volunteer recruitment campaign for Commonwealth Games.
Not only did The Sottish team win the bid, they blew the competition out of the water with G2014 claiming it was by far and away the best proposal they received. The stand-out element was the editorial ideas, and it will be up to the nation’s best-selling and favourite newspaper to spearhead the campaign to recruit 15,000 Games makers.
This partnership will also provide The Scottish Sun with some level of ownership of the Games, including access to key ambassadors and athletes, it will also provide commercial revenue from G2014 and, potentially, from its partners.
As the only national newspaper to be named an ‘official partner’, The Scottish Sun’s campaign launches in January. More than 40,000 have already registered their interest in volunteering. The title will take the message for Scots to ‘Get Involved’ to every corner of the country.
The campaign is being backed by big names including Glasgow 2014 ambassadors Sir Chris Hoy and Billy Connolly. The Scottish Sun’s coverage will ensure readers are inspired to join in and make Glasgow’s Commonwealth Games a massive success.
Martin Reynolds, of Glasgow 2014, said: “We feel confident that we have found the right mix of passionate supporters for this record-breaking recruitment drive.”
The Scottish Sun editor Andy Harries said: “We know people all over Scotland want to get involved and we are proud to play our part in making that happen.”
The Games are being held in Glasgow on July 23- August 3, 2014.