Buzz is The Sun's new Saturday magazine that arrived on September 18th with a fanfare of star-studded adverts featuring TV stars including Bruce Forsyth, Denise Van Outen, Louie Spence and George Lamb.

Buzz, free with Saturday's Sun, replaces the existing TV Mag.  It features TV news and big name celebrity interviews, alongside fashion, food and home pages and a revamped TV listings section.

Dominic Mohan, Editor of The Sun, said: "The Saturday Sun is the best selling English language paper on the planet - and it's about to get even better."

"With all the top TV and showbiz stories, great features, all set in a cutting edge design every Saturday, we're rewriting the rule book for entertainment magazines."

"Buzz takes everything The Sun is famous for - and bottles it for a new generation of readers. It's an unmissable weekly read."

The launch marks the most significant magazine development for The Sun's Saturday offering since TV Mag was created from the original Sun TV Super Guide in 1998.  

Jane Johnson, The Sun's Associate Editor who launched Closer magazine and News of the World's Fabulous magazine, is leading the project.

She said:  "Buzz will bring our readers the very best in British TV entertainment in a modern and exciting format."

"We'll feature a unique take on all the top shows from X Factor to Emmerdale, from the Apprentice to the Inbetweeners. Plus, Buzz will be a shopping heaven - our lifestyle pages will be filled with what's new in fashion, beauty, home and food. If it's hot, you can be sure it'll be in Buzz!"

The magazine is promoted by a multi-million pound marketing campaign entitled 'Entertainment Bottled'. Click here to find out more. 

The Sun's Marketing Director Barnaby Dawe said: "Buzz will take everything that's great about the TV and entertainment world and bottle it into a fantastic weekly read - and we've come up with a marketing plan to match."

As a teaser to the magazine launch, The Sun launched a perfume also called Buzz earlier this month, working with eminent parfumier to the stars Roja Dove to bottle the scent of entertainment.

The ads hit screens last week with a series of ten-second teaser ads starring Denise Van Outen and Louie Spence asking the question 'What is buzz?'.