The Sun on Sunday has become the market-leading tabloid Sunday paper from day one, re-supplying advertisers with vital access to a highly valuable and highly engaged Sunday reader.
ABC confirmed that the first issue sold 3,213,613 copies, the second week sales at 2,660,000 and third week sales at 2.7 Million.
The tonality of The Sun on Sunday is family-led but with the huge front-page impact you expect from The Sun. All this comes just in time for the most important year for sport in decades with The Diamond Jubilee, Euro 2012 and The Olympics just around the corner.
Key editorial pillars in The Sun on Sunday include Sport and “Supergoals”, with an expanded Sun Woman and Bizarre. There are also TV and Travel sections and Fabulous returns to Sunday
Sundays are different!
Weekdays require topicality, discovery and talk-ability while weekends (and especially Sunday) are all about relaxation, escape and entertainment.
Sunday has also become the new day for fashion. It’s a day to browse shops, meet friends and eat out, and is increasingly important for fashion and other high ticket value retailers. Fabulous is the perfect high street fashion guide now back out on the day when it is most useful. Fabulous readers can see it, try and then buy it, all on the one day.
The Sun on Sunday in summary:
..but The Sun on Sunday is not a separate entity. It’s The Sun. On Sunday.