As millions of shoppers stock up for the bank holiday weekend The Sun sees its best ever Easter trading week for display advertising.
 
Among trading highlights for the week are a 50% year on year increase in spend from the big four supermarket retailers as they focus on Easter dining as well as support their expansion into new categories such as electrical and gaming.

The Easter weekend also gives home improvement retailers the opportunity to talk to consumers eager to refresh their homes. B&Q, DFS, Argos, Wickes and Furniture Village are among the biggest spenders in a category that is also 50% up year on year in The Sun.

News International’s latest Consumer Eye wave shows that the consumer appetite for home improvements is at a high with 41% saying they will be carrying out some DIY on their home in the next 6 months and 11% planning to make a big home furnishing purchase.

This outstanding commercial performance caps off a run of editorial celebrity scoops including Mark Owen, John Terry and Vernon Kay which have lead to an increase in sales, and in turn advertising revenue, resulting in more sales for UK retailers.

News International recently ran a trade campaign to highlight new research that shows print delivers £6.41 in sales for every £1 spent – more than any other media.

10 million people will read The Sun in the week leading up to Easter and £1 in every £6 spent on groceries in the UK is by a Sun reader.

*Source: TGI, ONS VERDICT RESEARCH DATAMONITOR, MICROSOFT