The Times’s Luxx magazine will be launching in the Middle East this month and it is set to transform the region’s concept of living the ultimate luxury lifestyle.

Already a well-established brand in the UK since its first issue in September 2007, the quarterly supplement sets the standard for all things luxurious and stylish.  

Edited by James Collard, its contributors are a veritable who’s who from the world of culture, art, celebrity and fashion. Their distinguished commentary and insider knowledge has positioned Luxx as the ultimate in luxury, from food and cars to watches, wine and holidays.

In partnership with Middle East media company SAB, Luxx will be launching in the region on 28 May. 

James Collard, Luxx Editor, said: “The Middle East is a region that prides itself on celebrating innovation and progress as well as pushing the boundaries of luxury living. This makes it the perfect setting for the bespoke narrative of Luxx.”

Neil Isaacson, Managing Director, SAB Media, said: “From the couture to the culinary and the sleek to the efficient, Luxx shows its sophisticated readers how to create la bella figura, a vital tool in the discerning consumer’s arsenal.”