The World Cup is more than a football tournament. It's a global event that unites the nation, generating over £1.5bn for the UK economy.  With brands keen to use media outlets to connect with the fans, it is essential to identify the publications that can provide the most effective influence, reach and impact.

With readership in excess of 15 million per week our unrivalled ability to reach key audiences, coupled with our expertise in delivering world-class creative solutions, makes News International the obvious starting point when considering campaigns in and around the World Cup.  During the 2006 World Cup alone, News International worked with more than 60 brands to promote football related communications.

In 2010, News International will produce more World Cup content, employ more big name talent, and communicate with a broader demographic audience, via multiple titles and channels, than any other commercial media organisation.

All of the titles within the News International stable have a proud sporting heritage, from The Sun’s ability to galvanise the nation to The Times’ position as the reigning Sports Newspapers of the Year. From the draw on 4 December until the final whistle blows on July 11th, the UK will EAT, SLEEP and BREATHE football and News International will be there every step of the way!

2006 World Cup in numbers…the worlds most lucrative sporting event:

• Around £720m will be spent by consumers on additional food, drink, toys, clothes and other branded goods
• Every round that England progress can generate an additional £124m of consumer expenditure
• 42% of consumers are more likely to purchase items featuring the England crest
• If England win the World Cup, GDP could increase by 0.7%

For more information contact Spencer Field spencer.field@newsint.co.uk