Lloyds TSB Corporate Markets has teamed up with News International Commercial to analyse business confidence in the UK through a series of supplements in The Times.
The partnership with the banking group marks a media first for The Times, which embarks on its first ever series of editorial supplements supported by a single brand.
Launching on Wednesday, October 28 each pull-out will consist of four pages and will run twice a month over a one-year period. Each supplement will focus on a UK region or business sector.
In addition, Times Online will host a dedicated micro-site featuring further engaging and interactive content, which will develop as the campaign progresses. All activity will also be supported by a combination of display and co-branded activity across all platforms.