Key audience facts

The Sun:

  • Read by 7.3 million people Monday to Sunday*
  • 2.5 million average circulation (Monday-Friday)
  • 44% of Sun readers are women*
  • The Sun reaches more <35 men than the 3 main leading competitors combined*
  • £1 in every £7 spent on groceries in spent by a Sun reader

 

Source: *TGI (Apr-Mar 12) / †NRS (Jan-Jun 12) / PWC

Listening To Our Audience

We spend time listening to what our audiences want and in particular, how they respond to the content we create for them. Below are a series of voxpops that give you a flavour of our audience and the diversity of their content needs.

'Consumer Eye'

Consumer Eye, a quarterly survey of over 3,000 readers provides an insight into consumer confidence, views on the economic outlook and current and future purchase intentions.

 

The size and frequency of Consumer Eye provides advertisers and media agencies with one of the most comprehensive and up to date consumer surveys available.

 

More About Our Audience

Here are a selection of research studies that News International use to deliver better insights for clients:

 

  • UK Heartbeat Reader Panel

    A Panel of more than 10,000 popular and mid press readers who we can talk to about anything from their views on the news to advertising awareness.

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  • Touchpoints

    The IPA TouchPoints survey looks at how consumers are spending their time in todays multi-media world, offering a week in the life picture on both consumer and media behaviour.

  • Newsworks

    Newsworks (formerly the Newspaper Marketing Agency) helps advertisers and agencies harness the power of national newsbrands - in all their forms - to achieve their communication objectives.

  • NRS

    NRS provides an estimate of the number of readers of a publication and the type of people those readers are in terms of demographic and lifestyle characteristics.