The Sunday Times
#NRS Jul-Sep 2012 **ABC Dec 2012 *BBS 2011
We spend time listening to what our audiences want and in particular, how they respond to the content we create for them. Below are a series of voxpops that give you a flavour of our audience and the diversity of their content needs.
What are the main factors affecting consumer confidence? Where are consumers spending their money? Is consumer confidence slowly returning?
Designed to provide an authoritative insight into the UK consumer landscape, Consumer Eye delivers valuable intelligence on consumer confidence, behaviour and trends.
Our quarterly briefings provide advertisers and media agencies with the most comprehensive and up to date source of consumer insight available.
Here are a selection of research studies that Times Media use to deliver better insights for clients:
A panel of more than 10,000 quality news seekers who we can talk to about anything from their views on the news to advertising awareness.
The British Business Survey (BBS) is the leading business source in the UK conducted by Ipsos-RSL. Based on a sample of 3000 respondents, the survey represents a universe of 1.5 million senior business people. The survey is conducted every 2 years.
What role do newspapers play in the current economic climate? This research highlights that in these times of economic uncertainty people turn to trusted and reliable sources. Significantly 28% of 16-24 yr olds turn to newspapers more now than before the recession. Those readers who turn to newspapers more, are more likely to say that papers provide them with in-depth information on the economy.
The IPA TouchPoints survey looks at how consumers are spending their time in todays multi-media world, offering a week in the life picture on both consumer and media behaviour.
Newsworks (formerly the Newspaper Marketing Agency) helps advertisers and agencies harness the power of national newsbrands - in all their forms - to achieve their communication objectives.
NRS provides an estimate of the number of readers of a publication and the type of people those readers are in terms of demographic and lifestyle characteristics.
For more information on the range of insights that News International delivers contact email@example.com