Understanding the modern consumer is at the heart of News International's Consumer Eye project.
Tracking over 3,000 UK consumers every quarter, Consumer Eye delivers valuable intelligence on consumer confidence, behaviour, attitudes, spending and opinion.
It answers questions such as:
The panels cover readers of the 'quality' papers and the 'mid/pop' market.
Run every quarter we survey over 3,000 consumers and track their confidence (across a range of criteria), behaviour and attitudes.
The first wave was conducted in December 2008, the second in March 2009 and the third wave came out of the field in the first week of June 2009.
For more information on the Consumer Eye or to arrange a presentation of the results contact Chris Worrell firstname.lastname@example.org or call 020 7782 7174
Our quarterly reports provide advertisers and media agencies with the most comprehensive and up to date source of consumer insight available.
Covering areas as diverse as mortgages, fuel prices, job security and high street spending, Consumer Eye provides detailed, in depth consumer insights.
Data can be looked at by region, age, sex, household type and newspaper readership.
As well as looking at behaviour, attitudes and trends, every quarter the panel tracks excitement and perception around the 2012 games and willingness to purchase green products and services.
Consumer Eye top line: